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The client had low online visibility in a competitive Ayurvedic healthcare segment.
Limited lead generation from organic traffic.
High cost per lead in previous ad campaigns with low conversion rates.
Keyword Research & Targeting:
Identified high-intent keywords like “Ayurvedic treatment near me”, “best Ayurvedic clinic in Delhi”, and “Panchkarma therapy booking”.
Focused on local targeting to capture nearby patients actively searching for Ayurvedic treatments.
Campaign Structure:
Created Search Campaigns with tightly themed ad groups.
Used Call Extensions and Location Extensions to maximize lead generation.
Ad Copy Optimization:
Crafted compelling headlines and CTAs focusing on treatment benefits and quick appointment booking.
Conversion Tracking Setup:
Integrated call tracking and conversion actions to measure actual patient inquiries.
Continuous Optimization:
Paused underperforming keywords.
Improved Quality Score by optimizing ad relevance and landing page experience.
Bid adjustments for best-performing keywords.
| Metric | Before Campaign | After Optimization |
|---|---|---|
| 📞 Phone Calls | 0 | 500+ calls |
| 👁️ Impressions | 0 | 106K |
| 💵 Cost per Conversion | — | ₹43 |
| 🪙 Total Ad Spend | — | ₹5K |
| ⏱️ Duration | — | 1 Month |
🟢 Result: Consistent lead flow and brand visibility improvement.
📌 Generated 500+ phone calls from genuine leads within a modest budget.
Strategic keyword selection and local targeting can drastically reduce acquisition costs.
Conversion-focused ad copies + extensions boost engagement.
Continuous optimization ensures sustainable ROI.
Boosted appointment bookings significantly.
Increased walk-in patients through call leads.
Improved online visibility in a competitive Ayurvedic healthcare market.
At FlyShark Media, we specialize in result-driven Google Ads campaigns that bring real business impact — not just clicks. Our team ensures every rupee spent turns into measurable growth.
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Brand: Atharv Ayurvedic Store
Industry: Ayurveda & Natural Wellness Products
Campaign Objective:
Generate more calls and engagement for Ayurvedic products while maintaining a low cost per lead.
Developed high-converting ad creatives focused on Ayurvedic product benefits.
Targeted audiences interested in natural health remedies, wellness, and Ayurveda.
Optimized campaigns through A/B testing and audience refinement.
Focused on maximizing results while keeping cost-per-call low.
| Metric | Performance |
|---|---|
| Results (Calls Placed) | 507 |
| Cost per Call | ₹49.49 |
| Amount Spent | ₹1,847.46 |
| Impressions | 26,263 |
| Reach | 18,618 |
| Frequency | 1.41 |
| CPM (Cost per 1,000) | ₹32.27 |
Generated 507 qualified calls in just one month.
Maintained a low cost per result (₹49.49) ensuring maximum ROI.
Reached over 18K+ unique users and achieved 26K+ impressions.
Consistently optimized campaign performance to enhance visibility and engagement.
This campaign demonstrates how a smart Meta Ads strategy can drive high-quality leads at a very low cost. By understanding the target audience and optimizing ad delivery, Atharv Ayurvedic Store successfully boosted its brand visibility, engagement, and conversions.
